Sunday, 25 July 2010

Soundtrack

For the soundtrack I have decided on and planned some particular tracks to be played at certain times on the storyboard.

Intro Track -

At the start of the trailer, from the logo's I have decided that I would like to hear a loud, jumpy, party track to be heard in the background, starting as music that only the audience can hear and then it may possibly be used in the party scene of the trailer. This music will be used as a way of starting the trailer off and getting the audiences attention, also it will project the idea of carefree behaviour and the party lifestyle.

Mid-Way Track -

For mid-way through the trailer when the shots become quicker I've decided that a track, possibly with drums that will gradually build in tempo, would be ideal as it would add to the suspense and therefore apply to the genre. The track would go from the middle of the trailer to the end, gaining speed and ending with a dragged out drum beat at the end, to give the idea of mystery.

Sound Effects at the end -

At the end of the trailer, I would like to use a voice over of one of my characters, while the title shot comes up. With the voice over I would like the character/protagonist to be begging for their life or along that lines as it applies to the storyline and the genre.

To produce the soundtrack and possibly some of the special effects, I would like to use some some software like "GarageBand" or "Audacity" as they would be ideal in allowing me to decide what the tracks sound like, rather than asking an artist for one of their tracks.

Possible Commercial tracks for Trailer -

McFly - Party Girl -



The XX - Islands -



To be able to use these tracks it means that I need to contact the record label or the copyright holder, so as to be able to use them legally. In preparation of this I was given a template of letter, which I changed so as to apply to the songs I wanted.

"Dear Copyright Holder

I am an A level student and I am writing to request your permission to use one track from the latest album by 'Nicola Naisbett' entitled "A2 media studies".

The track I wish to use is "I need an A", track 1 on the album. With your permission this track would be used in my current A-Level Media Project, acting as a soundtrack, this involves creating a Film Trailer, as well as producing a poster for the film and a film magazine cover.

If I received your permission this track would be viewed by my peers, teachers and the OCR exam board, it would also be uploaded to a public video website in order for it to be embedded into my personal blog for research and planning.

The Artist and your Company would be fully recognised throughout pre-production and the final trailer itself. A copyright notice, with wording supplied by you can be included in the records of the project. If this is required, please send full details.

Yours Sincerely,"

(We are no longer able to use commercial tracks, so this is just evidence of planning.)

Sunday, 6 June 2010

Institutional Context

Institution -

For my task I have been asked to create a film trailer, film poster and a movie magazine, this will involve me undertaking most of the jobs which are involved in this such as producer, director, writer, camera man, photographer, editor and so on. For my product I am considering making a mainstream product, such as ones made by Universal so as to reach a larger audience in the process. Universal is an example of horizontal intergration as it offers a variety of products within the media genre other than film, such as it's music company under the same name. If I was to work with a company like Universal; a horizontally intergrated company, it would mean there would be more resources and knowledge available to me in the production stage, rather than if I was to work with an independent company. A larger company would be best in most cases of this work, such as with the film magazine a company like Bauer Media would be a better choice in company as like Universal it is also horizontally intergrated meaning again that more resources and knowledge will be available, also larger companies are more likely to be well known and therefore people will be more willing to buy or view their products, meaning a pretty large audience would be established quickly. A large business would be needed to distribute the product, because of its link to a large production company, the products would be expected to be seen across the country or world, so a large company like "WWMD" for example, would be needed to distribute my magazine. Because of my products audience of mainly 16-24 I would expect the product to be stocked in shops like Tesco, due to their popularity with the younger generation and being a well known supermarket, it would mean the product would be more readily available and seen by it's audience, therefore making them more known of the product and likely to buy it.

The Process -

To collect information on the process I might undertake when my product I decided to look at http://www.skillset.org/film/business/ for an idea.


1. The Idea

The idea involves the process of coming up with an idea for a film and taking steps to push the idea into action by way of finding people interested in the film such as the producer, who will be the one who takes the action of producing the film. For this stage in the process, I do most of the work, such as the jobs producer, director and writer who are all part of this stage and are jobs that I will personally be taking up for my product. While ideas and the pitch although majorly owed to me, I took some action in the research stage in my focus group to involve and ask people of what they wanted for a storyline within the horror genre, whereupon they provided ideas of their own or agreed with my own.

2. Development Finance

This stage describes the finance needed to develop a script for a film, it could involve the producer finacing it, or a production company finacing it, but in many cases this involves pitching the idea to people, so takes charisma and time. This stage also involves finding a distribution company and the Film Council, this will mean your product will be able to reach your audience and be have some funding. With my own products I would follow much the same process as this, finding people who are interested in investing in the film.

3. Script Development

This stage refers to the key development of the script of a film, it involves a close working relationship between all people involved in this stage. This stage will mean the creation of a synopsis, step outlines, drafts and finally final draft, which will all show a variety of things including what will be seen on the screen, what the dialogue is and so on. Again with this stage, it is fairly suitable to any film, so therefore a would be using it for myself.

4. Packaging

Packaging is a stage which involves creating a budget for a film, by combination of a sales treatment and the final draft. Actors or stars are important assets for getting funding for a film, as they package the film in a certain way, meaning the bigger the star the more likely they are to get funding for the film. Finally the stage is also a time to start setting up schedules, plans and budget, mainly revolving around finance. This would be the same process I myself would take in this case, as it is a key planning stage, whereupon I would be able to make the film more appealing to people who would offer finance.

5. Financing

Again another key stage, this stage of the process involves attracting people who would fund the film production, these investors could be from private, co-production or even public, sources, yet attracting the investors is quite hard work. A producer can gain money selling the rights to the movie even before it has been made, this could be to a broadcaster, a distributor or a sales company. Banks are another source of finance in this stage. One point within this stage that may cause problems is the financer, a financer may impose conditions for the film, such as a certain crew or cast, meaning this may distrupt the production process. After everyone is happy and everything has been done in this stage, they are allowed to start production of the film. Financing with my film would be a key issue and I would like to see myself gaining money and such from the large production company I would be working with, one such as Universal.

6. Pre- production

This stage, is mainly collecting staff and arranging departments for the different aspects of the film, it also means making the finishing touches on the cast of film. This stage needs a lot of time and planning as it involves storyboarding each key scene, planning scenes and plans for special effects. With my own product, I myself would be filling most of the positions available within the film, such as writer, casting director, editor, production designer and so on. For my film, planning will involve, taking reece shots, storyboarding and much more.

7. The shoot

The shoot involves the creation of the film, such as the acting in combination with all the different departments like camera, lighting and sound and special effects. This stage is probably one of the longest as it takes a while to film scenes and then combine them together. For my own trailer I will be taking most of the jobs available here, such as camera man in most cases and possibly an actor, but majorly acting will be taken up by people of my choice.

8. Post-Production

This stage involves inserting computerized effects such as music into my film, while it is also a combination of editing as this stage involves putting all the scenes together and enhancing them with colour. With my own trailer, this stage will be quite similair as I will aim to put all the scenes together into my desired narrative sequence, while also inserting possible music choices as well to enhance emotions within the trailer.

9. Sales

This stage is the point in which a producer will aim to sell their product out to the public, but to do this they use a distributor. This stage also involves creating a trailer and commencing with screenings, so as to increase the suspense of the film within the market. With my own product I would aim to follow the same sort of thing by selling the product, creating a trailer, taking it the market and commencing with screenings.

10. Marketing

This stage is the begining of starting to advertise and market the product to the desired audience, it could involve an audience focus group, advertising by billboards and such, press and media coverage and internet advertisements. This stage is the time when the film starts to establish itself and target its audience, with this stage in my own product, I will being doing a similair thing by producing posters, magazine articles and creating a trailer, I will also try to create an audience focus group for this stage to get feedback on my product.

11. Exhibition

Exhibitions is the time in which all the hard work and planning is tested as the film is released and premiered to the public, if the film is a successful box office, it equals finacial success for the film and all involved, therefore investors can recoup their money. For this stage I would follow the same process as this, by premiering the film to get more attention and hopefully being succesful in getting a postive revenue for the film.

12. Other windows

This stage is basically the sales after the product has been released, such as DVD's and videos, games and broadcasts on the TV, this will mean more of a profit for the producer as they will gain more of larger revenue than they did for the cinema release, this is usually the final stage unless they are thinking of bringing out a sequel.

Job Descriptions -

Editor - The job of an editor is a very notable one, involving overseeing the whole of the magazine, controlling and laying it out so that it achieves its purpose of appealing to someone, maybe through appropriate articles or images and such.

Publisher - A publisher ensures that all texts or articles within a magazine are writtin well and suit their purpose, they will also oversee their rights as a publisher within the organisation. They control theory how the product is going to be sold and who to and also ensuring everything is done on time.

Photographer - The photographer is in charge of taking the pictures for the magazine and also ensuring they maintain purpose, mostly through mise-en-scene, shot distance and angle.

Delivery person or company - The people in charge of delivering the magazine are to ensure that the product reaches it destination on time so as to reach the shelves quicker.

Casting Director - It is the casting directors job to list actors appropriate for the roles appropriate to the genre and script, they may conduct interviews or casting sessions.

Camera man - The camera mans job is to control the camera and position it in the correct shot and distance so as to get the desired final shot for the film or in my case the trailer.

Light and sound man - It is this persons job to control the use of sound and lights on the set of the film, it will mean in reality hiring a team of people to help out in controlling the lighting and sound.

Production designer - This person has a busy job as they are in control of all designs, such as sets, costume, locations and props, they are the ones who held accountable for the authenticity of the film as their designs need to be appropriate to the storyline and genre.

Producer - It is the producers job to be in control of most things within the film, as they are the ones who set the film production into motion and control most of the important things such as finance.

Director - Directors are important for the script of a film to actually become a reality, as they are the ones who develop the script into a visual aspect.

Writer - A writer is the person who writes up a script for an imagined storyline for a film; without a writer their would be no script, therefore they are an important asset to the production of a film.

Proposal of Ideas/ Treatment

The idea of my products; the trailer, magazine cover and film trailer is to get my audiences attention and make them want to go and see the film. My audience, from my research is that of an audience of 16-24 and of no particular gender, but by a slight percentage a majority of men. I am aiming to create my products representing the genre, of horror and triller, due to it's interest to me and the variety of storylines available within it.

Storyline -

For my storyline, I conducted some research during my focus group, into what my audience might like to see, or got them to give me some of their own suggestions. My storyline is a combination of two genres; horror and thriller, it was originally adapated from an idea given to me by a friend during the focus group. The basic outline of the storyline is this -
After a night of heavy partying, a girl wakes to find herself still at the rather isolated party spot and her boyfriend missing. Asking other partyers around whether they have seen him, it quickly becomes apparent that he has gone missing. The boyfriend as the other main character wakes to find himself in a plain blacked out room, with no way to get out. The rest of the storyline follows a few grusome acts on the abductors part, while the girlfriend viligantly looks for him on the outside.

Narrative of the trailer -
My trailer is going to with institutional logos and some slow music then go into media res, meaning that it will begin during some of the action, my trailer is going to begin with scenes of the party in full swing, then following in chronological order it is going to show te sequence of events through some small clips of signifcant scenes. But about halfway through when the trailer picks up tempo, I will begin to mix up the scenes, to make it apear more action packed and exciting to the audience, as that is an incentive with a horror, the audience wish to feel the adrenaline rush of the characters. The trailer will involve some appropriate music at times, such as when the scenes start to rush past, fast drumming music could be used to enhance the feeling of tension. The trailer will end, by cutting to the title of the film and possible some sound effects like an over voice of a scream from one of my characters.

Poster and Magazine -
The plan for my poster is quite similair to that of the Eden Lake one, due to being of a similair genre. For the poster I am going to use a dark, dreary looking colour pallette so as to represent the negative connotations of the genre. The text for both the magazine and the poster, will be done in large bold text, as it will attract more attention, this may mean me using the colour red, so as to be brigheter and represent the negative connotations. The layout of the poster will be done in landscape, so as to be more apparent as a poster, while the magazine will be done in potrait. The images will possibly be of one of the key characters sat in front of a door, as they can't escape, or don't want someone to escape, or a combination of key locations and factors within the film. Appropriate mise-en-scene will be used for the images, so as to be more authentic.

Mood board -

Target Audience Research

For my film trailer, poster and magazine front cover I have decided to upon basing mine around the genres of horror and thriller due to my vested interest in those genres, while the combination of the two genres may also mean that there will be a larger audience. My inspiration came from such films as Eden Lake and The Descent as they are exciting and interesting films as well as having some interesting film trailers and posters.

Secondary Research -

To collect some quatative data on my audience I decided to look at some secondary data from the website pearlanddean.com, due to its collection of numerical data on the audiences for films. By looking at the data on the website I will be allowed to look at films which are similair to my own in genre and establish a possible audience for film trailer, poster and magazine front cover.

Pearlanddean.com -

Eden Lake -



The Descent : Part 2 -


28 Days Later -

Dawn of the Dead -


In analysis of the data collected from pearlanddean.com it shows that when it comes to gender with these films, it is quite similair in size, meaning that this genre may appeal to both males and females. When looking at the age of the people watching these films, it is quite simialair throughout with the age group of 15-24 being the dominant age group watching this genre, with 25 - 35 usually being the next dominant age group. Of course the younger age groups are at 0% due to the fact they are too young to watch the films. Variation in the trends can be seen with such films as The Descent: Part 2, dropping in percentages and being higher in the next age group up, this maybe just a coincidental thing though as the rest of the films follow the trend that 15 - 24 are the highest in percentage and the next group is the next highest and so on. When it comes class there is no common trend, but throughout them C1 seems to be the dominant class throughout, which maybe because they are the largest group overall. In conclusion in analysis of this secondary, quantative data I find that the genre I have chosen may apply to both male and females in large numbers, while 15 - 24 year old and people of the class group c1 would be my dominant groups.
To collect some qualitive secondary data I decided to have a look at the website UkTribes.com. so as to establish any similarities of likes in film, in contrast to my choice in genre. This will involve looking at descriptions and similarities in people so as to group them to a certain tribe, whereupon they may share likes, dislikes or a personal image.

UKTribes.com -

UK Tribes is used to describe the many social or commercial groups that make up the Uk public, specifically that of the younger generation, those that have built a personal image for themselves, maybe through choices in fashion or tastes, it could include Chavs, Emos and Skaters. In analysis of my findings on UK Tribes, I don't really find that their is any particular group which would be interested in my genre, due to the fact that is a genre which applys to them all, but I think that it could be more focused at the Alternative, Leading Edge and Mainstream groups, due to their amount of film consumption and the fact that the genre could apply more to their tastes than that of other groups like Urban. My thoughts on this are that the Alternative, Leading Edge and Mainstream groups would be more interested in my genre due to the fact that they have high film consumption and that the horror genre would traditionally be more applicable to groups like goths (alternative) but in modern days is watched by nearly everyone.

Primary Research -

To collect some data I decided to conduct a questionnaire to get an idea on my audience on a more primary basis, when conducting this questionnaire as I tried to ask both genders equally while looking for a varation of ages as well.

Questionnaire -



Pie charts -



To analyse some of the results collected from my questionnaire I constructed some pie charts to reflect some of my results. In my questionnaire when asked what their favourite film genres were they could only state two of their favourites, the majoirty as can be seen in the pie chart above said that they liked horror. The implications of this is that the horror genre must have a large market therefore it may mean a more neutral way of advertising as it could cover whole different segments of people. The second pie chart shows that the gender within the first pie chart is equal, the size of each gender who liked horror is the same, again meaning that advertsing for the horror audience more towards targeting a mass audience. In conclusion of my finding with my findings from questionnaire I find that my audience for a horror film could be equal in size of gender and quite profitable in the way that the majority of the people I asked enjoyed the horror genre more than any other.

Focus Group -

To collect qualitive primary data of my own I decided to conduct a focus group so as to gain a more detailed understanding of what people might want in a product. But to do this I decided on conducting the focus group on a facebook discussion group; specifically set up for the purpose so as to reach a larger audience in a shortened time, while the anwsers could be observed and annotated.

Questions -

Film Trailer -

"Here's a link to the Eden Lake trailer"
"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D-6j3K4MmOKs&h=e920duIH1Ew_g3adV2BpO5nVkGQ"

"What did you think about the trailer? What did you like or dislike? (e.g. Camera Angles, Clothing, Music.....) "

"The trailer was quite good as it went in a chronological order so it was telling a story, but it did reveal to much of the story. The use of the voiceovers was good and made the trailer more complex. I think it did reveal the ending too much maybe it should of ended when she asked for help at the party making the audience want to know if this was the end of the madness. The music added to the atmosphere of the trailer like she was racing against time to stop the trauma. The introduction to the chase was a bit too long, should be short and get straight to the point!But apart from that the scenes looked daring and exciting!" - Stephanie Pattison

"The trailer wasn't very effective in creating intrigue in the audience, it was too long and gave too much away. it should be much shorter, and start slow like this one did but speed up, like flashing shots and packing lots into a small time. this would make the film appear full of action and also cause the audience to question what was happeneing, making them want to watch the movie. the music was quite predictable for this type of film, and not very paired with the actualy shots. you should use music thats calm at the start but possible add a slow quiet heart beat or drum beat which gets progrssivley louder and faster." - Helen Corby

"Trailer was was too long. showed basicly all the film, which isnt good cause I thought the film wasnt good the first time i watched it. you should make yours shorter (and a better film). with flashing between peoples faces on stills or quick shots. not revealing much but enthesisng the dramticity and horror on peoples faces. also include some slow drum beating music that gets progresivly faster untill it blacks out and ends with the title." - Daniel Horsfield

Storyline -

"What do you think would be a suitable storyline for a thriller/ horror? I've decided on a few possiblities -"

"- A group of friends out camping; each slowly getting picked off one one by some unseen attacker or attackers."

"- Some strangers witnesses a grievous crime in which someone is murdered and prosecuted and the attacker jailed. When some of the witnesses start dying in mysterious way, its evident someone is out to get revenge, but who is doing it? And will they survive?"

"- A woman/girl is being abused by her boyfriend, when in retaliation she kills him by accident, her and some friends help her to hide the body. A couple months after that some of those friends start getting mudered and the rest have to run or hide for their lives."

"Or do you have any other suggestions?"

"I think the second one! :) interesting! :)" - Stephanie Pattison

"I like the first one, but you could add in various superstitions and things which go wrong making it like fate. it could possibly end up being a blend of 1 and 2. people go camping and witness a man being attacked, they call police and man is saved. but then they go camiping, following that it is like they are being followed. then they are picked off one by one killed and attacked in ways. 2-3 suvive and escape to go home. they are told by note (or some wierd scary way) that they shouldn't have stopped the justice, then research the man, finding nothing excpet he owns a fishing lake in the woods. then search the woods and find a series of children have gone missing and have been founf to have been killed . 5 children in total, (5 original characters who went camping) they realise the ways 3 of the children have died are the three ways each of their friends have died. and you can probably get where this is going." - Helen Corby

Film Poster -

"Here's a link to a film poster"


"What do you think of this poster? Is it good at advertising its purpose and genre? Does the poster need reviews and such to be included in it's layout? Do you think my own poster for a horror/thriller like Eden Lake should have a similair layout and design?"

"The poster is effective at hinting at the dark and threatening nature of the film but also doesnt give much away about the nature of the film. As for adding a review in your poster, only if it is a good review by a decent reviewer. Your poster should follow a similar trend of hinting at things to come, but not spoiling much in the poster by including a big main moment. perhaps shots of group of characters or 4 or 5 shots of moments throught the film surrounding the title." - Daniel Horsfield

"It is an effective poster due to the eerie feeling suggested by the darkness and poses of the actors, suggesting it is a thriller. this suits its purpose because the picture is intriguing, which paired with its suggestion of the horror genre would draw in any possible audiences to horror film. forall it doesn't give much away about the film, this adds to the suspense of the shot and the intrigue felt by the audience to the poster.another poster for a horror movie like eden lake should have a simlialy laid out poster, with possibly more suggestive photos, but still maintaining the air of intrigue." - Helen Corby

"I think the poster needs the reviews because u know what other people think to whether it is any good or not. I think the people in the background should be slightly closer to the woman to make her seem in more danger. Also the woman needs to look more scared or she should be injured/bleeding to make it look more dramatic." - Katie Pearson
"Its a good idea to add reviews as it may well promote the film better hearing it from someone else apart from the people who made it.I personally love the image xD its like were seeing it from the a characters prospective seeing the teenagers from a distance good use of a tagline as it links with the title creating and telling a story." - Stephanie Pattison

Film magazine front cover -


"Looking at this front cover to a film magazine front cover, is their anything that you think stands out in a good or a bad way to you? What do you suggest I include in my own magazine front cover?"

"Hm... the magazine doesn't look interesting at all. The colours are just cold and well not lively at all, and HEY! LOOK AT THAT! THE MOST NOT INTERESTING BACKGROUND IN WORLD! I would suggest to make your magazine with loads of dark and warm colours. Not just warm, because if you use orange or yellow you will totally give away the feeling of horror/thriller. Dark/warm colours=good. Cold/Light colours=bad. Well for me anyway" - Dajana Plona

"You should make better use of the sell lines to make the audience think the magazine has plenty to offer - For a horror magazine you should have more suitable colours such as red and black :)- Only the main keywords should be in larger text otherwise it will just be a blur to the audience-The image is interesting with the use of makeup to make him freaky" - Stephanie Pattison

Overall what I have gathered from the focus group is an idea of the dislikes and likes of my particular audience, as they are all people who participated in the questionnaire and said yes to be interested in the horror genre. I have gained an overall idea of what to include in my products, such as the trailer, my audience seems particularly interested in the fact that too much of the film is revealed, while they do seem to be interested in the interpretation of music within a trailer, so as to add suspense. With the storyline my audience and group seemed to be interested in rather original idea, so as to have something new, which may be a reflection on all of the people of the same genre, also one person seemed particularly interested in offering their own idea to a storyline, so again maybe a reflection on what to include in my storyline. The poster was mostly discussed as being effective in its advertisement due to its negative colours and its suspenseful use of image and is something which I think I may take on board so as to establish my own poster and to target the audience. The film magazines comments were mostly negative as they found that magazine front cover to be particularly boring, so may mean I'll have to make my own more lively, but comments suggested the image used was an interesting one as it reflected the genre, something I'll have to do myself.

Some participants in Focus Group -

(Stephanie Pattison, Dajana Palona and Daniel Horsfield)

Conclusion -

By analysis of my questionnaire, focus group and secondary data collected through reader profiles I have come to a conclusion that my audience is of the 16-24 year old, both male and females, this I have derived from my questionnaire and research on pearlanddean.com, my audience wont belong to any particular social group but is more likely to be that of Mainstream, Alternative and Leading Edge. My audience seems to be well versed in what they want in a product or piece of media, as during the focus group they seemed to be able to see what they liked and disliked about something quite easily. What I have gained from this research is an idea of how to design my products, to appeal my age group, specifically through music in the trailer, as music seems to potray to them certain emotions or feelings. Another thing they seemed to be particular interested in was the storyline, the storyline of the image is an very important aspect to them as my audience seems to be interested in seeing something new and original in everything they watch.

Viewer Profile -

An audience aware of their tastes in media and film, yet possesing their own individual thoughts on what a media product should contain. They are strongwilled and possess a strong sense of humour but still dont let that cloud their judgements.

Wednesday, 12 May 2010

Textual Analysis

Shaun of the Dead
Trailer 1 -





Mise-en-scene -

Shot 1 -

The use of clothing within this shot taken from the trailer, potrays that of an everyday person, due to the use of work clothes (e.g. shirt, tie) and quite bland normal clothing (e.g. t shirt and jeans), the connotations of the latter also potrays that of a "couch potato", because of his appearance, which is quite fat, lazy and that of a slob. The characterisation of the characters, is done so that it appears humourous, even in this shot it is quite humourous, pointing to the fact that this must be appealing to the genre of comedy, this can be seen in their facial expressions and body language, which is quite empty and sleepy like, while they by use of sound they are hearing a news report on horrors happening at the time, yet they seem to remain undisturbed. The lighting used within this shot is quite basic and looks to be basically natrual lighting, which may have the aim of appealing to an audience by appearing to be everyday life and in combination with the use of comedy and the other genres, it will draw the audience in by use of this, as it appears to project humour into everyday life, or disect humour from everyday life, while injecting their own storyline and genre. The location is also another thing which points to targeting anyone in particular, as it could be any room, because little of it is shown with the use of a wide mid shot, meaning the trailer is trying to appear neutral and appeal to anyone. The location is another thing which points to humour, as the room although neutral in appearance, gives the idea of a slobbish unkept room, due to the can larger of larger in the foreground and un contrasting furniture, meaning the trailer maybe actually trying to target a working class audience, or poke fun at them through this.
Shot 2 -

The use of clothing and make-up in this shot projects the idea of a horror and zombies quite basically through the use of tattered, dirty looking clothes and blood surrounding the mouth, giving the impression of a zombie and therefore looking to appeal to the horror genre. The clothing like the shot before, gives the impression of everyday life again, due to the quite normal looking clothes, meaning the audience is probably a group of people from 18-45, due to the fact that it is both a horror and comedy, something which may be to explicit for a younger audience, while also uninteresting to an even older audience, due to the comedy, which may not appeal to them. The body language and facial expressions, are typical of a horror/ zombie film, because they project the death like quality with their delapitdated and injured appearance, this appeals to a horror audience through this medium.

Cinematography -

Shot 1 -

A low angled mid shot is used here, so as to create a more dramatic shot, as the character/ zombie appears to be looking down on the audience or characters, therefore appearing more intimidating and representing the genre of horror. The use of a mid shot here, allows the audience to take in the characters mise-en-scene and find some humour in it, as it seems quite ironic in that on "the happiest day of their lives" the character/groom has been mutilated and attacked, something which may give it a humouress twist and showing the comedy undercurrent. The cinematography is also used so that the character is on the left side of the screen, showing them to be in power and in combination with the low angled shot, it gives a more intimidating shot and reflects its horror genre, maybe therefore trying to target a male audience as horror and comedy would seem to reflect something that a man might be interested in.

Shot 2 -

An over the shoulder shot is used here; a shot that typical gives the audience the feel that they could be there themselves watching this in real life, as it is straight on, this maybe used so as to involve the viewer and therefore get them more interested in what they are watching and then making them want to go and watch it. The shot has a quite humourous undercurrent as the fact that a slobbish looking man and unlikely hero are both hitting this unknown person with shovels, trying to save the day, this is something unlikely to happen in real life and therefore quite funny in reflection. The fact that it is an over the shoulder shot means that the character in the middle of the frame is brought into focus, while the others are more of secondary focal point, meaning that when looking at the frame, you see his head and then you go onto see the two guys with the shovel which then brings my point before into play.

Sound -

Shot 1 -

The sound within this shot is quite reflective of a zombie horror film, as the "Urghhh" sound supposedly being emitted by the zombie is commonly used as a reflection of what a zombie would sound like, this places the audience in common gorund and allows them to understand whats going on. The sound within this shot has been enhanced so that it can be heard more easily, which in combination with the point before, allows the audience to know that this is of the horror genre and allows them to know whether they would like to see it, therefore advertising it to its intended audience.

Shot 2 -

The music within this shot is quite upbeat and fast, something which is not common within a horror film, but suggests a comedy genre or could be linked to a part of action within the trailer, as the main character leaps at a zombie with a baseball bat, meaing that this may also have a bit of action combined within the film. The music has quite happy or excited connotations due to its fast tempo, which is an incentive to the audience to pay more attention to the film and therefore want to watch it more as it aims to get there attention.

Editing/Special Effects -

Shot 1 -


The use of static as a transition into the film, gives a negative connotation to the film, as static suggests that something is wrong, therefore as an intrduction into the trailer, it gets the audiences attention and gives the idea that it maybe a film of negative influence, such as a horror or film. This introduction is effective in leading the audience into the trailer and gaining there attention while warning them of the contents of the film, therefore being an effective advertising technique as it reflects the horror genre of the film.

Shot 2 -


A photo like special effect is used here to lead the audience into the film, while reflecting its comedy genre, as it is maintaining the humourous facial expressions and body language of the participants within the film, letting the audience know that this film has a combination of horror and comedy, something which may target a larger group. The use of sound is something I like yet again, such as the use of music to potray a particular feeling at a certain time within a trailer as it effectively lets an audience to decide what is going on and what genres are being shown. O

Narrative -



The narrative seen within the trailer is easily seen as containing that of Levi Strouse with the lead character being shown as the hero within the trailer, something which may be targeted at men as men maybe more suscpetible to an everyday male lead saving the day rather than someone who actually looks like an actor (e.g. attractive, tidy...). When comes to Todorov the trailer shows the original equilibrium, such as the fact that the main character and his friend are sat in on sofa and then distruption of that equiblibrium quickly follows, with them striving for equilbrium again, being the rest of the trailer, this is done so as to not reveal too much and give away the final equibrium (the end), because otherwise their would be no point in seeing the film.

What do I like or not like about it? -

Something which I like about this film trailer is the use of mise-en-scene, such as the use of make-up to allow the audience to know straight away what the film is about and decide whether they would like it, and since zombie films are relatively enjoyed within the horror genre, it is safe to do so. The use of sound is something I like yet again, such as the use of music to potray a particular feeling at a certain time within a trailer as it effectively lets an audience know what is going and whats genre are being shown. One thing I do dislike in this trailer is that their is no narrative to the majority of the trailer, because the trailer does not stay in chronology, it jumps between inciting moments within the film, but this does have the benefits of grabbing the viewers attention with an inciting moment from any part of the film.
Eden Lake
Trailer 2 -





Mise-en-scene -
Shot 1 -
The clothing used here is easily seen as been that of the younger generation but more specifically of the chav or gang culture, this is seen in the use of polo shirts and vest tops, somethings which have become a signature of theirs. The idea of this maybe to hint to the audience about the antagonists of the film, as chavs are relatively seen in a negative way, due to their links to factors such as drinking and violence. The characterisation of the characterisation of the characters within this shot is fairly negative as the use of body language and facial expressions within this shot is negative as they rude and laid back, while the presence of a large dog in the background adds to the negative connotations; as that particular dog is seen as being violent in some cases. The lighting of this shot appears to be natrual, this gives the shot an everyday feeling and will possibly allow the audience to place themselves into the position potrayed here. The location itself is something which is fairly isolated, which is potrayed by the forest in the background, which is something which has some negative connotations which apply to the fact that it is very closeted and isolated for someone to be trapped within it.
Shot 2 -
The clothing in this shot, is fairly normal, not potraying any particular social group due to the use of a cardigan and dress, while this does have the impression of creating someone who is nice and average, rather than someone who would stick out in a crowd. The idea of this is probably to try and characterise the character as being an average person, so that the audience will feel more fear when watching this, as they can more readily place themselves in her position. The characterisation of the character within the shot is negative as it quite clearly potrays that of someone who is scared or fearful as she is very bedraggled looking and this is seen by use of clothing and make up, also her body language is very compact meaning she is protective of herself. The lighting in the shot is a very muted grey/green colour, which gives negative connotations as if it is foreshadowing the storyline, also the dull colours potray the actors emotions of fear, all negative emotions as is the colours. The location of the shot is within a forest, as i stated before, this has negative connotations as it is very compact and isolated, giving the audience ideas of what could happen to you if you were lost in there and no one could find you.
Cinematography -
Shot 1 -
The shot here is done is an unfocused long shot, so that the characters are barely seen in the foreground of the shot, yet still remain the focus, as it is done looking through some tree's and bushes. The fact that the shot is done in a long shot from such a place gives it negative connotions as it gives the impression of someone looking at them from that point; as if they are being watched, which is something that it is not a nice prospect, therefore making the audience more tense.
Shot 2 -
This shot is done in a close up shot, so as to show more emotion, therefore more readily potraying the genre of the film, through it. The emotion within the shot is an effective tool as it looks quite good at showing the negative connotations within the film, as the highlights the fact that the character is distressed as the face is the focus point within the shot. Her bedraggled appearance is something that is highlighted wihtin the shot, effectively showing the audience her distress and therefore giving them the knowledge that it is a horror/thriller.
Sound -
Shot1 -
This shot enhances and focuses on the characters high pitched shriek of pain, something which causes the audience to become very tense in anticipation and fear, as they feel for the character. The shriek, quite clearly potrays the genre as well, because of its negative connotations it applies very well to the genre of horror.
Shot 2 -
Within this shot, music is used in the form of a drum beat, the drum beat has the effect of causing tension, because as the speed of the shots increases, so does that of the music, creating the impression of panic, therefore the genre of horror, as that is an emotion usually seen in the genre.
Editing/Special Effects -
Shot 1 -
The special effect within this shot is fairly normal, but made use of the fade effect, this allows one shot to flow into another, therefore, meaning that the whole thing is more controlled and the audience can understand it more easily.
Shot 2 -
This shot is quite effective in its use of special effects as it jumps from the normal shot to this more red version, casting a negative factor on these characters. The negative connotations of this shot derive from the fact that red is something which is easily seen as being negative as it is the colour of blood and warning signs, therefore becoming something which is either a warning or meaning death. So this shot is quite effective in representing the genre of horror, due to its negative connotations.
Narrative -
The narrative of this trailer is quite structured as it goes in chronological order, Todorov's theory is evident within the trailer as it goes through all the different stages of the equilibrium; those being the original, striving for a new one and finally reaching a new one. Strouse's theory is evident in the fact that the main character is seen as being the sort of hero, striving to against her anatagonists, this gives the audience a sense of familairity.
What do I like or not like about it? -
One thing I quite like about this trailer is the fact that a lot of sound is used within to create a sense of tension, which works really well with the genre and therefore mine and is something I may like to see within my own trailer. What I dont like about this trailer is the fact that it is too long and it basically shows the whole of the film, ruining the film for those who want to see it, as the ending of the film becomes fairly evident by the end of the trailer, this is something I will strive to avoid in my own.
Eden Lake
Poster 1 -


Mise-en-scene -

The film poster here of Eden Lake is conducted in landscape, with the main model dominating the left side of the poster, making her the focal point of the image while she hides behind a tree. The pose in which the model is in within the image, expresses a sense of fear, due to the fact that she cowers behind a tree, with her face clearly expressing worry, this expresses to the audience straight away that the genre evolves around the thriller or horror genre. The lighting within the image is conducted so that the main model is highlighted the most clearly, expressing her fear, but the lighting within the image is also used so as to silhouette the antagonists in the poster, trying to express the sense of fear, that it might envoke in real life as the woman is obviously being hunted. The lighting used on the antagonists also creates a sense of mystery and foreboading with the characters silhouettes, as they are placed within the poster to intimidate, as can be seen in the fact that they are looking down at the main character. The clothing and hairstyle within the poster of the protagonist, is done so that she looks quite normal in apperance, creating fear in the reader as this could happen to anyone, therefore appealing to it's genre. The location within the image is something which may have negative connotations as the poster and most of the film are filmed within a forest, which brings up the thoughts of isolation and other negative themes, therefore creating suspense and intrigue in the audience as it is building upon its genre.

Cinematography -

The poster is set out in a landscape, done in a low angled shot, so that the audience or onlooker is looking up at the protagonist as she hides behind a tree, causing her to be the focal point and then unconciously intrigued and sympathetic as they see the silhouettes of what is obviously the antagonists. The image of the protagonist is done at a medium shot, so as to have her in focus at the front of the poster, therefore intriguing the audience to her obvious distress and later, who are the four mysterious characters within the background? This will draw the audience in and influence them to watch the film, as is the purpose of the poster. This is something which would quite effective within my poster, as the genre is potrayed through as well as grabbing the audiences attention.

Content and Text & Font -

The choice of text within the poster is very bold and done mostly in white, making it contrasting it contrasting to the image, but being able to stand out. The title "Eden Lake" as mentioned is done in a bloodied red, but is also another very bold compact text, which in conjunction of the singular use of red on the image makes it more pronounced and a focal point for the page, therefore introducing the subject of the poster more readily as reason for this. The use of a pull out quote from an external source secures in the viewer that this may be a film worth viewing, as is the promotional value of the poster; because purpose is to push the viewer to watch the film. This use of a pull out quote is something I'm going to try and use for my own poster, as a means of promoting the film.

Colour -

Colours used within the poster are many quite dismal, negative and dark, having negative connotations with the use of greys and blacks, so influencing the audience to understand the genre of the film as being that of a horror film. The lighter colours of the protagonist, highlights her to the audience, as does the big capital lettered "EDEN LAKE" in bloodied red on the background of white, introducing the audience to the film title and furthermore securing the genre of the film in the audiences mind. The light colour of the protagonists dress also makes her more pronounced within the image and therefore the biggest focal point alongside the title.

Special Effects -

The obvious use of editing on the image; with the lighting, making it more shadowed by use of increasing contrast, highlights the atagonists to the audience as they are made more pronounced within the image and therefore foreshadowing the film, making it's genre known as a thriller. The bloodied film title, is another special affect as the text and the blood have been put together, which again brings negative connotations to the genre, therefore influencing subtley to the audience that the genre is thriller or horror.

What do I like or not like about it? -

I quite like this image as an example as the use of image is excellent as the genre of the film is very pronounced in it, with it's use of camera shots and mise-en-scene to grab the audiences attention. The colours used are quite effective in foreshadowing and revealing the genre, something that would be effective within my own product. What i mildly dislike about this poster is the fact that as a landscape, it will be harder for a viewer to effectively take it all in, in one glance as it is more spread out.

Shaun of the Dead
Poster 2 -


Mise-en-scene -

The use of clothing within the poster, points to the fact that the people potrayed in this film, are of no particular class or social group, as is seen in the small portion of images, there is no particular person who is overally potryed. Make-up used for the image makes the majority, except Shaun to look very pasty and white eyed, this is done to the effect, to make them look like zombies, something which is a quite popular theme within horror films now, due to other films like Resident Evil and Dawn of the Dead. The fact that many of the people potrayed in the poster looks like zombies gives the impression of being around the genre of a horror film. The protagonist; Shaun is stood within a mass of zombies as the most normal in appearance, due to the lack of special effects or make-up on him, this draws the audiences attention, while the fact he also holds a bouqet of flowers, seemlessly unaware of the fact that he is surrounded on the subway by the zombies, gives the movie a quite humourous appeal, meaning this film might be made up of multiple genres, such as horror and comedy. The use of lighting within the image, highlights the protagonist; Shaun to the audience, making genre more noticable and playing on the comedy appeal as he stands within the mass of zombies. The facial expression of the protagonist is something which lends a comedy appeal to the poster, as it shows Shaun being clearly confused by the mass of zombies surrounding him, pointing to the genre of the film.

Cinematography -

The poster is done in potrait, something which means that it may be easier for the viewer to take the whole image in, in one look, or at least give a more vague idea to the understanding of it, as a landscape may take longer for a viewer to look at. The shot that is actually used within the poster is done in a long shot, this gives more information for the viewer to look at and in the case of Shaun of the Dead, allows them to actually depict the genre of the film, as comedy and horror are both shown within the image used.

Content and Text & Font -

The title name of the shot is done a large, bold and white font so as to be more effectively seen on the red background, making the film more known to the audience. The font used for the title lends negative connotations to the genre of the film as the gritty look of it, in combination with the grasping hand give a more horror feel to the film, hinting to the audience of the genre of the film, therefore informing them on whether they may be interested in the film or not, due to their personal preferences. The text "Ever felt like you were surrounded by zombies?" done in white text, solidifies the audiences original thought that this is a zombie film, after they look at most of the models shown in the image, therefore gaining the knowledge about the genre. The small portion of text "A romantic comedy. With zombies." is used in white text again, but in a smaller font, so as to be seen after the title pushes the knowledge of the genre of the film onto the audience, therefore performing its point as poster, as it is advertising the film, but letting the audience know what it will about.

Colour -

The use of colour within the poster is varied, as the colour red it highly used as a background from the supposed subway train, but acts a bright colour, drawing the audiences attention as it may stand out in the midst of less bright posters or a plain wall. The use of colour actually models or people in the film is fairly dismal as the zombies are potrayed by use of pale, death like colours hinting at the factor of death, while protagonist is done in brighter and stronger colours, so that they stand out in the midst of the zombies. Most of the text, is mainly done in white, so as to stand out on the brighter red background, therefore drawing the audiences attention and informing them. This maybe something I choose to do in my own product as the use an opposing colour for the text, will mean that the audience will be able to understand it more easily, therefore advertising the film better.

Special Effects -

The highlighting of the protagonist, as i mentioned before is particulary effective as it highlights the protagonist to the audience, as it becomes a focal point within the image, while keeping the anagonist as a background to the protagonist.

What do I like or not like about it?

Within this poster u like the use of mise-en-scene on make-up to effectively potray the zombies as an important factor within the film, as it shows to the audience what the film is about, something I may try to use myself. Another thing I like is the use of a gritty looking text to potray the genre, as the title is usually one of the first seen things when looking at a poster, meaning that it effectively potrays the genre.

Total Film (Jennifer's Body)
Movie Magazine 1 -


Mise-en-scene -

The clothing used within the main magazine image is fairly seductive and sexy due to the use of the cheerleader outfit, which has fairly sexual connotations or is linked with the idea of beauty, something which may give the audience an idea of the film and can be linked with the film title "Jennifers Body", so the sexual connotations may come into play within the film. The use of make-up within the main image is something that reflects the genre of the film, as her left hand is covered in blood, something which has negative connotations as it leads the audience to think of the horror genre, therefore revealing the genre to the audience. The way the make-up is used in the shot is fairly smart, as it is not something that the viewer notices straight away, but is something they notice after looking at the attractive model, so the model is used as a way of drawing the viewer in, which may lead me to believe the film or the magazine is aiming to attract a mainly male audience, or it could be that men are the main readers of the magazine. The use of lighting within the shot of the main model is mostly bright therefore making it blend more with the white background but making the clothes more pronounced and contrasting to the background in the process, therefore making it more of a focal point, as it stands out more. The body language and facial expression of the main model within the shot has seductive connotations as it shows a lot of her body to the viewer, which is very sexual and may yet again be idea and way in which they attract the audience, as it stands out more and is more likely to draw anybody's attention, specifically a mans.

Cinematography -

The magazine itself is done in a potrait, which is the usual way in which a magazine is laid out and means that the audience can easily identify it as magazine due to this, rather than if it was laid out in landscape, the magazine would be harder to recognize as what it would be if it was set out like that, as the reader or viewer would get confused. The main image used, is set out in a long shot, so as to show the entire part of the model, therefore introducing the sexual connotations i mentioned earlier and drawing the audience in with the use of that, also the long shot allows the audience more an idea of what the film is about, rather than like a smaller image, such as one of the images used at the top of the magazine front cover. The images used at the top of the page are partially effective in their use, as they allow the audience slight glance at the film, while not giving too much away with the shot, so they maybe interested enough to read on, also they are effective in adding some activity to the otherwise white background of the magazine.

Content and Text & Font -

There is a variety of texts used on the magazine front cover, but the majority of the ones used are bold and colourful or otherwise plain and small; giving more detail on something. The use of bold text that range in colours from red, blue and grey is that they stand out on the plain background, but also fit in with the mise-en-scene of the main image as they are colours which contrast or are actually seen in the image, also some of the choice in fonts are similair to that of the numbers shown on the top of the model, further proving my point as the text is made more of a focal point in conjunction with the main image. The smaller text is used a means of explaing the larger text, or giving more information therefore its made smaller and less bright as to not draw attention away from the main focal points, it fills up dead space effectively. A pull out quote from the interview with the star from Jennifers Body, this is effectively used in a black text in the midst of dead space so as to draw attention to it and draw the audience in with the revealing text from the interview.

Colour -

The use of a white background within the magazine allows all the other objects or content on the page to be more visible on the front cover of the magazine, therefore more effectively attracting the audiences attention with the content, but maybe also standing out within the other magazines. The use of red, blue and grey text is used effectively to contrast and appeal alongside that of the mise-en-scene from which it is derived from and makes it more prominant on the front cover due to this, rather than it being a mix of odd colours. The use of red as with the blood, has negative connotations as it is usually linked with death and violence therefore representing the genre as being possibly that of a horror.

Special Effects -

The main image looks as if the contrast and such has been enhanced on the image therefore creating a more brighter and sharper picture to the audience and standing out on the front cover, advertising itself through this means.

What do I like or not like about it? -

With this front cover, i like the use of a plain background so as to showcase the focal point of the magazine more effectively, as it will get viewers or readers to be able to see your film being advertised more easily than possibly other magazines. Another thing I like that is used within this front cover is the fact that the genre of the film is not shown straight away as way of advertising the film, which means that it may be able to draw readers in that aren't even interested in the genre, as the genre of the film is shown subtley due to the prescene of blood in the shot. What I am not to keen on in this front cover is the amount of dead space, which is used effectively in this front cover, but in others could be disastorous as it may make the viewer think the magazine is not interested or unprofessional due to this.

Total Film (Prince of Persia)

Movie Magazine 2 -

Mise-en-scene -

The clothing used within this article is clearly expressive of a particulary genre, due to the old and cultarised connotations, which express that this genre will be set in a foreign country and possibly an older time. This is seen in the objects worn or held by the models, such as the swords, these a typically used to represent an older time, due to the lack of technology at the time, the clothing worn by women point to another culture, as it is not something worn by our own, or ever has been, but it also has the connotations of appearing more mystical and therefore representing the genre of fantasy. The lighting within the magazine front cover is fairly natrual with a dusty look to it, which adds to the thought of another culture or another country due to that, but also it highlights the characters to the audiences attention while lightly touching on the genre as it gives a magical look to them which may be a representation on the genre as being a fanatasy film. The scenery which has been edited background, confirms the reader or viewers perception on specifics of the genre, such as the fact it is set in another culture and time, while the towering civilization in the focal background points to the fact that it's a fantasy. The body language and facial expression point to a violent and mystical undercurrent within the genre, as the mans stance is very masculine, with the addition of the swords, to potray a certain amount action to the film, therefore flaunting/advertising the genre, while the woman body language and facial expression gives a certain mysticality to the film as she appears to be calm and in control.

Cinematography -

Again like the other magazine, this magazine is done in potrait; the basic model of a magazine, therefore showcasing to the audience that this is a magazine when they see it on shop shelves, meaning it is easily identified. The images that are taken of the models are done in a medium shot, so that most of the body is shown, while space surrounding the models is still clearly evident, meaning more of the background is shown and therefore the genre is better represented. The medium shot is also better in showing the models, as if they were to use a mid shot, it would mean less of the models would be evident therefore, with the use of a medium shot more of the model/ actors are shown, meaning they can showcase their mise-en-scene more effectively and represent genre of fantasy. The background, although done by special effects is a very long/ wide shot meaning that their is no focal point within the image, but the image itself represents something, such as the genre, due to the large dizzying civilization which may not be there in real life, i believe it to be showing fantasy.

Content and Text & Font -

This magazine cover dosen't have much in the way of content, rather they use the image to showcase itself and draw readers in, as the image is clearly evidently an advertisement for film, because imagination and sophistication are seen in the image, due to use of special effects, therefore showing the reader that this is a film magazine. Little text is used except the essentials, such as the title of the magazine and the website and such, the title is done in the same large bold font as the magazine before, yet this one is done in white and again placed behind the subject or model of the film, so as to make the model the focal point but to contrast appealingly with the image and be something that they later see. The title has had an underlining shadow used on it, so that it is more pronounced on the page and dosen't fade into the background, supporting my idea that its not meant to be the main focal point but neither is it meant to be lost in the background. The website and that is done in the same font and colour as the title, continuing the theme and adding a sense of sophistication as it contrasts appealingly.

Colour -

There is no main colour which themes throughout the front cover, but one thing that is evident is that the colours are all quite faded with little use of bright colours. The colours used in the background all have a quite faded, dusty appearance to them, giving the impression of a foreign country and a warmer climate. The characters themselves are both wearing articles of clothing or objects which draw attention to them due to their colour and lighting, such as the red and purple clothing on them, this causes them to be the focal point of the image as the rest of the image is quite similair in comparison of colour, therefore stating the genre, as the mise-en-scene and such states it to be a fantasy in the past, within another country.

Special Effects -

Special effects are quite evident within this cover, as firstly they are used to add a bright mystical looking aura that surrounds the characters and draws attention to them, while showcasing the genre, as it becomes evident that it is trying to appear magical and therefore can be applied to fantasy. The characters themselves look as if the contrast or temperature of their images has been increased to give a darker and dustier looking appearance, which can be applied to the background to make the genre become evident.

What do I like or not like about it? -

One thing that I like which is used in this front cover is that the editors have used the image to represent the magazine and speak and advertise for itself, which means that there is little content involved in the front cover, this is an inventive and different way for showcasing a front cover and will stand out due to this. Another thing I like is the use of special effects to create a sense of fantasy mysticality within the image and showcasing the genre through this. Lastly I like that little variation in colour is evident and that the bright colours are used on the characters to make them a focal point.

Action Plan